Case Studies
Ellen’s is a regional wholesaler of futon covers in the DC Metropolitan area. The chain has five locations that each drive seven-figure annual revenues.
The Challenge
Ellen’s had noticed that none of their major competitors where taking either the aesthetic or functional sides of their websites very seriously. With 107 million Americans searching for products and services online, the Ellen’s team saw this as a key area for rapid growth. It wanted to be able to update its inventory and, most importantly, digital coupons to help compliment exorbitant print advertising efforts.
Web Solutions
Client updateable inventory
Client updateable digital coupons:
Interactive form mail
Additional Design Creative Support:
Logo repair
”Yellow Pages” advertisement
Real World Results
Ellen’s website promotions account for a 30% of the chain’s business for its five regional locations. The business is now dominating its competitors online in both paid and non-paid search engine listings. The redesign has been so successful; Ellen’s has contracted NetImpax to build a fully functioning e-commerce site to sell its futon covers nationwide. That site is due to launch in December 2004.
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